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Direct Navigation & Search Phrase Domains
Featuring premium generic domains that are highly targeted,
brandable and memorable, the portfolio consists of extremely
relevant direct navigation and search phrase domains. In
addition to .com top level domains (TLD's), there are many
hyphenated and .mobi domains.
Multiple Domain & Web Site
Strategy
There are a number of strategic advantages related to multiple
domain usage:
• Credibility- using domains
specific to your industry will attract customers
• Visibility- multiple sites increase enterprise visibility
• Awareness- multiple sites increase brand awareness
• Web Site Traffic- multiple sites increase overall traffic
• Search Engine Visibility- multiple sites improve your
ability to be indexed (listed)
• Niche Marketing- multiple sites allow thorough marketing by
product, category & manufacturer
• Advertising- multiple sites allow the creation of highly
targeted, distinct ad campaigns
• Expansion- domain inventories allow for future enterprise
growth
• Preparation- proactive domain procurement readies the
enterprise for future Internet evolution
• Competition- domain inventories limit competitors ability
to market using relevant domains
Domain Valuations & Aftermarket
Domain valuations are skyrocketing as Corporate America
increasingly sees the strategic value that industry related domains
offer. In some instances, dependant upon revenue, domain valuations
exceed company valuations. The domain aftermarket (re-sale)
is experiencing explosive growth as a result of limited inventory
levels of quality domains and unprecedented levels of demand.
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