There are a number of advantages related to multiple domain strategy:

• Credibility- domains specific to your industry will attract customers
• Visibility- multiple domains/ web sites increase enterprise visibility
• Awareness- multiple domains/ web sites increase brand awareness
• Web Site Traffic- multiple domains/ web sites increase overall traffic
• Search Engine Visibility- multiple domains/ web sites improve your ability to be indexed (listed)
• Niche Marketing- multiple domains/ web sites allow thorough marketing by product, category & manufacturer
• Advertising- multiple domains/ web sites allow the creation of highly targeted, distinct ad campaigns
• Expansion- domain inventories allow for future enterprise growth
• Preparation- proactive domain procurement readies the enterprise for future Internet evolution
• Competition- domain inventories limit competitors ability to market using relevant domains